Content Marketing Tips To Generate Leads And Drive Traffic To Your Website
Do you feel a little lost when it comes to Content Marketing and new ways of generating leads and driving traffic to your website?
Worry no more! As long as you have fresh, informative, relevant and original content on your site, Google will love you forever.
A ‘buzz’ phrase in the Marketing circles is ‘Content is King’. It seriously is the most fundamental part of your digital marketing because content marketing has proven itself to be far more effective than any other technique to generate leads.
Most entrepreneurs understand the significance of publishing authentic, relevant and keyword rich content. However getting your head around how it all works can be challenging. There are so many factors involved.
Questions I get asked regularly include, how often should we post, what should we post, and how do you know the best platform to share on? The answers vary according to each business, and while there are no hard and fast rules, there are guidelines you can follow to drive more traffic to your website.
Below are some of the best and most efficient methods that produce results for brands and businesses.
1. Create An Ebook That Your Target Audience Is Interested In
Giving freebies has become a norm in the digital world today. Many marketers use freebies to capture more leads. Creating and releasing an ebook on your website has proven to be a highly effective strategy in capturing leads. In return of the ebook, you can get your visitors to sign up on your website which allows you to send them a weekly or monthly newsletter informing them about your products or services.
Having a free resource on your website provides value up front and increases your likelihood of attracting more leads into your funnel. Ebooks can educate your potential leads, enables you to inform your visitors in your own way and capture more leads.
2. Host A Free Webinar or Live Training Event
With the advancement in digital media, many marketers have switched to far more interactive ways to reach out to their target audience. Broadcasting a free webinar offers great value to your audience and can help you capture contacts details of people who are genuinely interested in your brand.
3. Create Online Guides And Whitepapers
To some, whitepapers may sound pretty old-school, but they serve their purpose well. Many people are looking for relevant information to fix a particular problem. They simply want a solution quickly, and you can jump in and help with free guides, videos and how to demos. Again the purpose being, to capture more leads.
4. Publish Case Studies On Your Website
Case studies have a unique way of telling success stories. It can feature how your product or service served as a solution to a client’s problem or how your company helped fixed the issue for your client. Case studies may be uninspiring for the general audience, but according to the latest research, they are the 3rd most effective content marketing tactic for B2B.
If you’re struggling with your Content Marketing for your small business, please book in a free consultation and we can help you brain storm some ideas. Email [email protected] or contact us here.