“You’ve Got Mail.”
Remember hearing the familiar voice and the feeling of excitement checking your inbox for new mail? These days, email has taken a backseat to tweets, posts and status updates when it comes to today’s virtual communication.
In marketing, social media may have taken over but don’t be fooled, email when used right, is still an effective way to communicate with clients and introduce your brand to the market. In fact, many still prefer email as it gives a sense of privacy and clarity amidst all the noise and information-overload in social media.
Having a solid email list is an asset to your business. Nurture your prospective and existing leads with exceptional customer experience from pre to post-sale and you will see the impact on your business revenue.
Countless email marketing service providers have sprouted during the last decade. As email continues to be the preferred way to receive marketing information by so many, these providers have added features that make the email experience for business owners and clients more comfortable and more convenient. Many email marketing providers also offer automation tools, custom email templates, copywriting tools and many more tools to help you communicate with your mail list.
Examples of Email Marketing Tools
MailChimp
It is the largest marketing automation platform. Its interface is easy to navigate, and it can integrate with WordPress, Shopify, Facebook and other platforms. It comes with easy email creator, autoresponders, segmenting contacts into groups, merge tags, and simple tracking and analytics.
MailChimp offers a forever-free plan which allows you to send 12,000 emails for up to 2,000 subscribers. Their paid plans start from $10/month.
Website: https://mailchimp.com/
Infusionsoft
Infusionsoft is built exclusively for small businesses. You have all your contact information in one place, including all your customer interactions and how they are responding to campaigns. It offers customised marketing automation, email broadcasts, integrated order forms, and allows you to create follow up campaigns for your targeted audience. Infusionsoft gives you access to insightful analytics, so you know what’s working and what’s not.
It offers a 14-day free trial. As of writing, there’s an ongoing promo of 70% off for the first 3 months. So it comes down to a starting fee of $30. After 3 months, the regular price is $99.
Website: https://www.infusionsoft.com/
AWeber
AWeber offer a wide range of tools for email marketing suited to small and medium-sized businesses. You get access to ready to use email templates, autoresponders, list management, and email tracking.
Support includes live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a 30-day free trial and a $19/month regular pricing.
Website: https://aweber.com/
Get Response
Get Response pride themselves with their sales tagline, “All In One Online Marketing Platform To Grow Your Business.” With a very neatly designed interface, it’s easy to set things up. It is a list-based email service provider which means that each contact goes under a specific list.
You can send newsletters and unique autoresponders that you can edit through its visual automation editor. You can design surveys, create landing pages, and conduct webinars that can help you connect more with your audience. To help manage your leads, and increase sales conversion, it also includes CRM.
It offers a free 30-day trial period, and the regular monthly fee is from $15-$75 depending on what kit you will choose.
Website: https://www.getresponse.com/
ConvertKit
This service is perfect for professional bloggers, authors, and marketers. ConvertKit allows you to offer content upgrade and incentives with email signup forms. It has easy to manage auto-responders enabling you to send drip emails.
ConvertKit offers email-based support.
ConvertKit plans start from $29/month with a 30-day refund policy.
Website: https://convertkit.com/
Salesforce
Salesforce is a CRM suite offering applications that are focused on sales and support. It allows you to have a complete view of your customers, including activity history, key contacts, customer communications, and internal account discussions. This will help you gain a deeper insight into what your customers are looking for. You can also get the right sales data with Data.com to make smarter decisions to increase sales.
Salesforce offers a 30-day free trial period. After that, you can choose from 4 paid plans ranging in price from $25 to $300 per user.
Website: https://www.salesforce.com/
Throughout the years, email marketing has helped businesses to thrive. Email marketing will continue to evolve and improve. What’s certain is that it will remain a powerful tool to market products and brands for many more years to come.