by Tina Hay | Jul 14, 2021 | Blog, Marketing, Marketing Strategy
When you are marketing your business, there are many aspects of the customer journey to consider. One of these is adding value and educating your audience. We cannot emphasise enough why education is a key part of marketing. Educating customers is a key success driver...
by Tina Hay | Jun 24, 2021 | Blog, Google My Business, Marketing Strategy
Being on Google is a powerful way for users to find your business online. It is the most visited search engine, dominating 92% of the current market share. This article will discuss how to use Google My Business (GMB) and the benefits of having an optimised GMB page. ...
by Tina Hay | Aug 1, 2018 | Marketing Strategy
What Is A Marketing Offer? A marketing offer is a free product or service that is of high value to your targeted audience. People don’t freely give out their contact information, but a compelling marketing offer can convince them to provide their details via a lead...