The Challenge
When this Gold Coast plumbing company partnered with Puzzle Media, they had built a solid local reputation but wanted to generate more consistent work and grow the business.
Like many trade businesses, they relied on referrals and repeat customers, making it difficult to predict when new enquiries would come in. They wanted a reliable way to attract homeowners and businesses actively searching for plumbing services and convert those searches into booked jobs.
Their goal was simple: increase qualified enquiries, book more work and create the capacity to grow their team.
Our Strategy
Rather than simply launching Google Ads and hoping for the best, we developed a campaign built around the client’s business goals and the services they wanted to grow.
Our Google Ads strategy included:
- Researching high-intent plumbing keywords across the Gold Coast
- Building tightly targeted Search campaigns focused on customers ready to book
- Writing compelling ad copy designed to increase qualified enquiries
- Optimising location targeting to reach customers within their service area
- Setting up conversion tracking to accurately measure enquiries and booked jobs
- Continually monitoring and optimising campaigns to improve performance and maximise return on investment
Every decision was focused on generating quality enquiries that would turn into real work for the business.
The Results
The campaign delivered strong results within the first three months of launching the Google Ads campaign. The business experienced over a 300% increase in their booked jobs, creating consistent demand for their services and allowing them to confidently plan for growth.
- Business Expansion
The increase in work didn’t just improve the company’s calendar; it transformed the business.
As demand continued to grow, the company expanded by employing three additional team members and putting another fully equipped van on the road to service more customers across the Gold Coast.
- 20 – 30 New Enquiries Every Week
Today, the business consistently receives 20 to 30 new enquiries every week through its Google Ads campaigns, providing a predictable flow of qualified leads and ongoing opportunities for growth.
- Why These Results Matter
Google Ads isn’t simply about generating clicks. It’s about putting your business in front of people who are actively searching for your services when they’re ready to take action.
For this plumbing business, that meant:
- More qualified enquiries every week
- A significant increase in booked jobs
- The confidence to grow their team
- Greater capacity to service more customers
- Sustainable business growth supported by a consistent pipeline of new work
Looking for Similar Results?
Every business is different, which is why we don’t believe in cookie-cutter Google Ads campaigns.
Whether you’re a local trade business, professional service or established organisation, we build Google Ads strategies around your business goals, not just your advertising budget.
If you’re ready to generate more qualified enquiries, increase bookings and grow your business with Google Ads, talk to the team at Puzzle Media about a strategy tailored to your goals.
Want to see more of our results?
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