by Tina Hay | Jul 29, 2016 | Marketing
I talk about target market and identifying your target market time and time again but something I haven’t really covered in a lot of detail is why it’s so important. I haven’t really covered why you need to understand who you are selling to and who it is that you are...
by Tina Hay | May 4, 2015 | Marketing
Whatever you sell, whatever your business offers, you need to know who your customers are. From high-end banks to the local corner shop, both have target markets. If you are setting up a business for the first time, this article can help you to identify your potential...
by Tina Hay | Sep 14, 2014 | Business Strategy, Marketing
How to attract the right customers and clients to your business It can be frustrating, in any type of business, to have the ‘wrong’ kind of clients on the books. Most successful entrepreneurs realise quickly that their services are not suited for every client, and...
by Tina Hay | Jul 17, 2014 | Marketing, Sales, Social Media Marketing
What started out as ‘online socialising’ for some people, Social Media is a powerful source of content and one of the most powerful business tools ever created. Savvy business owners across the globe from the States to the Gold Coast, have seen the potential of using...
by Tina Hay | Mar 7, 2014 | Marketing, Marketing Strategy
One of the things that we have found as Marketing Consultants is that being clear on your target market will help your business succeed. As a businessperson, you should understand that it would be quite impossible to please everybody as even big and established...