Marketing Trends for 2020
It’s that time of year again — the home stretch. Naturally, when we get to this point in the year, we start thinking about the new year and the amazing things that 2020 will bring! To save you the trouble, we’ve researched the hottest trends in marketing for 2020 that will boost your business.
Shoppable Posts
At this point, if you aren’t a believer in the power of social media, then you might want to sit this one out. If marketing is the rocket ship, then social media is the fuel that blasts it to the moon. An increasing trend we saw in 2019 was the number of users shopping directly from social networks, and you better believe that this will carry on into 2020.
Recent studies show that 72% of Instagram users have purchased a product on the app.
Almost all social platforms allow e-commerce stores to create shoppable posts, which will no doubt boost sales while shortening your sales funnel. It might get you a few extra followers too!
Personalisation
It’s time to get personal with your messaging and your approach. That means figuring out a way to give your business a voice that connects with customers. Consumers these days tune out to generic ads quite easily.
The decrease in traditional messaging has made way for a new wave of personalised marketing. In a survey of 1,000 people, 80% were more inclined to give their business to a company that had provided them with a personalised experience including emails and advertising. Generic won’t cut it anymore. Make your marketing pop in 2020 by giving your ads that personal touch with our expert team of copywriters.
Content Marketing
We’ve said it once, and we’ll say it again – content is king. One of the big trends to look out for in 2020 is the emersion of video content. Don’t get us wrong; video content has grown exponentially since the invention of the little website known as Youtube in 2005. However, since mobile phones started carrying high-quality cameras and apps like Instagram, Facebook and TikTok have taken off, it’s easier than ever to create visual content that customers love. Let’s not forget live videos! On average, Facebook and Instagram Live keep your audience watching three times longer than recorded videos. It’s also a great way to show the face and voice behind your business and is tonnes of fun to make.
ChatBots
Chatbots are quietly making a noise behind the scenes, but 2020 is the year where we may see businesses fully embrace chatbots. According to a study by Juniper Networks, retailers can expect to cut costs by $439 billion annually and increase sales by $112 billion, by 2023 through the use of chatbots. With numbers like that, it’s not too hard to see why businesses are increasingly turning to chatbots to answer the most frequent questions and help convert visitors into warm leads.
Voice Search
Voice search is the next big thing! According to Google, 20% of all search enquiries now take place through voice search, and 71% of mobile users between 18 – 29 use the voice assistants (Siri, Alexa, Google Voice, etc.) on their smartphones. With search traffic shifting to smart assistants, it’s time that businesses start optimising their content for voice. The easiest way to start optimising for voice search is by writing your content in a conversational tone using natural language.
That’s our list of marketing trends for 2020! It’s safe to say that 2020 will be a big year. If you’re looking to get your marketing right for the new year, then look no further.
Book in today for a FREE 30 minute consult and we’ll help you solve your marketing puzzle!
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