Amongst all the social media platforms, Facebook hands-down remains the biggest. With more than 2 billion users around the world and 15 million in Australia alone, it makes sense to drive business opportunities using Facebook. Creating a Facebook Ad Sales Funnel can help coax users, even those with low buying intent to make a purchase or use your service.
What Is Facebook Ad Sales Funnel and How Does It Work?
A Facebook Ad Sales Funnel is designed to capture a prospect’s interest and nurture them until they’re ready to purchase.
Facebook users are scrolling their newsfeeds viewing updates from friends and pages they follow. Trying to sell a product or service to someone who is on the platform to check out their network is difficult because they are not in the “buy now” mindset.
This is where a Facebook Ad Sales Funnel comes in. Where many business owners and marketers go wrong with Facebook ads is that they go out with the end of the funnel first – the sell!
It is essential to start at the top of the funnel, especially with a cold audience. Design your campaign to guide your audience right through to the end of the funnel – the close!
Another reason why it is important to follow the Facebook Ads Funnel is that on average, a customer needs to be exposed to an advertisement at least five to seven times before they convert.
Stages of Facebook Ad Sales Funnel
Warm-up Funnel
As the name suggests, the warm-up funnel warms up your audience. It gets them used to seeing your business in their newsfeed. Along with targeting the right audience, your ad content needs to be relevant and engaging to connect with your target market.
The warm-up funnel is great for testing audiences and how they respond to Facebook Ad creative. Generating a high level of engagement and clicks helps you find the people interested in your business. This allows you to retarget them with specific sales ads further down the funnel.
Examples of warm-up ads include:
- Videos to capture video views
- Blogs to capture link clicks
- Long-form Facebook Ads to capture engagement (e.g. likes, comments and shares)
Action Funnel
The second stage of the funnel focuses on getting your audience to take action by clicking on your website or providing their information through a lead magnet. A lead magnet is when you offer something of value for free. This could be an ebook in exchange for personal details, e.g. name, email, phone number.
Examples of action ads with a lead magnet include:
- eBooks
- Video training
- Long-form articles and blog posts with a call to action signup form
Nudge & Close Funnel
The final part of the Facebook Ads funnel is to convert your leads into sales. People who have made it to the end of your funnel are the most likely to convert. It’s important to use the information you have collected along with the trust that you have built to serve ads with a strong offer and clear call to action.
Nudge and Close Funnel includes:
- Call to action e.g. buy now, sign up
- Offer
- Retargeting
Facebook Ads Retargeting
Retargeting is where you advertise to people who have taken action on your warm-up or action ads by clicking on/engaging with your ad. Resulting in visiting your website or submitting their details through your lead magnet.
You can build audiences to retarget to these people with a strong call to action or offer and close them.
If you’ve followed the steps above, you’ll be on your way to attracting new leads and sales to your business in no time! With each stage of the funnel, your audience will gain more knowledge of your brand and interest in your product or service.
As a business owner, you will also gain an understanding of your audience and the types of content they are receptive to. This will help you build future Facebook Ad funnels to growing and scaling your business further!
If you need help to create an awesome Facebook funnel to get more sales and leads. we’d love to help you. Contact us for a FREE Facebook Ads marketing consult.