Smartphones have been a huge part of our lives for more than a decade now. With current statistics stating that mobile phone users will continue to increase in the coming years, it is now, more than ever, important for businesses to leverage on the genius of this tool. Mobile marketing is a revolutionary marketing strategy. When done right, it presents an opportunity for your brand to reach more people, any time, anywhere. You can advertise your products and make sales while your customers are on the move.
Here are interesting facts about mobile marketing and how companies are using it:
- Average smartphone conversion rates have gone up to 64% compared to average desktop conversion rates.
- 90% of consumers watch videos on mobile, while 60% what on their desktop.
- 80% of mobile time is spent within apps.
- Push notifications drive 9.6X more users to make a purchase.
- A mobile website that directs visitors to an app can effectively increase app downloads.
- 67% of people use smartphones to check their email… is your latest range or sale in their inbox?
- Based on 77 billion website visits, 55.70% of website visits are done on mobile and 44.21% on desktop.
- Pizza Hut launched an SMS promotion, which increased sales by 142%.
- Starbucks ran an SMS messaging campaign where customer could register for the program “My Starbucks Rewards”. This led to a customers loading $1.2B onto Starbucks gift cards in a year.
- Nissan created an interactive video in 2014, which allowed users to tap touch screen to load more info about various features of the car. This campaign resulted in 78% completion rate and 93% engagement.
How Businesses Use Mobile Marketing to Their Advantage (Infographic)
Here are a few simple ways you can get started on mobile marketing for your business:
- Check that your website is mobile responsive and all components e.g. images are optimised for web.
- Invest in an effective SEO strategy.
- Share mobile friendly content such as photos and videos via your website, social media channels and email newsletters.
- Send newsletters via email with updates and offers that are of value to your subscribers.
- If appropriate for your customers and business, you may wish to develop a native or web app for your product or service.
- If appropriate to your business, look into sending text blasts to your subscribers letting them know of any promos or new products that you may have. This is also great for appointment reminders.
There are so many mobile marketing tools to choose from. It’s a matter of determining what works for your customers and your business.
The advantages of mobile marketing are endless. Join the bandwagon now and you’ll be surprised what it can do to your business. Get to know more about mobile marketing click here.