Using video in your social media marketing can seem like a daunting and expensive task. The truth is, video is one of the most effective ways to reach your audience through social media, and it can be free. Most of us own a smartphone that has an effective built-in camera. Therefore, don’t need to spend money on expensive equipment. You can use what you have at your disposal; everyday household things can be applied to good effect.
Video in Your Social Media Marketing
You can reach anybody. Most people these days have a smartphone, tablet, or computer (and usually all three!). People watch videos when they are out and about, or at home, so video is always available. The benefit of using video over text is that it can show your product instantly and in a fraction of the time of having to read through lots of text. A quick video captures attention and is far more engaging and time-saving. The best thing about using video is that it is fun, and you get the chance to do something creative.
Five reasons why you should use video in your social media marketing include:
1. Showcase Your Skills:
Create a short video around you and your skills. Video displays what you and your business can do. The difference between saying what you can do and showing what you can do is not only proof of your skill, but a way of marketing your business and service and get noticed.
2. Season’s Greetings!
Do you have any up and coming events or celebrations? Use events as the basis for a short video that people will want to share. For example, by creating a short video with a Christmas message, you can capture your audience’s attention with a fun and appealing message. A bland video of you just saying ‘Merry Christmas’ does not have the potential to be ‘share-able’. Make it catchy and entertaining, and people will do your marketing for you! With every share, people will view, like, and see your company; this is the viral side of social media marketing.
3. An Inside View
Make a short video enabling your audience to see ‘behind the scenes’. Give people the chance to see you and your business in action. Do a tour of the office or sit in at a meeting, or even introduce some of the people that the customer won’t ever get to meet in person. Overall video is a good way of being more personable and appealing.
4. Use a New Product
Film someone using new products for the first time. A short video will appeal to people’s inquisitiveness about new things. If you make it about people, and not necessarily about the product, you can create an engaging video.
5. D.I.Y
Show your audience how to do something. Have a short video of you making something, solving a problem or directing them through a how-to video. Make it short and simple, people do not want long complex explanations; boring! D.I.Y videos, if done well, can go viral and promote your business.
Overall, for video to succeed it needs to be entertaining and engaging. That is why short and succinct videos are popular; they appeal to the audience emotionally through laughter and shock and are entertaining.