by Tina Hay | May 27, 2020 | Facebook Ads, Google Ads, Marketing Strategy
Have you ever visited a website and then seen ads for the brand in your Facebook feed or another website? Yes, the Internet can follow you around thanks to tools like Facebook Ads retargeting and Google Ads remarketing! How does it work? When a person visits a...
by Tina Hay | May 12, 2020 | Business Strategy, Marketing
COVID-19 not only became a global health crisis but it also dramatically impacted businesses in unprecedented ways. Sales and revenue dropped fast as a result of lockdowns and social distancing orders. Implementing a post-COVID-19 business recovery plan will be a...
by Tina Hay | May 1, 2020 | Facebook Ads, Social Media Marketing
Facebook is STILL the world’s largest social media network, and its reach is still massive. It is for this reason that advertising on Facebook is a winner for many businesses! A crucial factor in your success as an advertiser is to know how to set up Facebook...
by Tina Hay | Apr 19, 2020 | Business Strategy
The COVID-19 pandemic has certainly shaken businesses not just in Australia but globally. It has been particularly rough on many small to medium-sized enterprises (SME) with some forced to close their doors temporarily. In this blog, we discuss how your business can...
by Tina Hay | Mar 25, 2020 | Facebook Ads, Facebook Marketing
It’s easy to get caught up in campaign structures and technical details. Yet, in today’s social media advertising, the main driver of performance is creatives (ad photos and videos). With Meta’s advanced AI, old algorithm hacks no longer apply. Now, your creative is...
