by Tina Hay | Jul 30, 2019 | Facebook Ads
What Is Campaign Budget Optimisation? Back in November 2017, Facebook introduced the campaign budget optimisation feature as a simple & efficient way of maximising results through Facebook Ads. The feature allows Facebook advertisers to set budgets at campaign...
by Tina Hay | Jul 9, 2019 | Facebook Ads, Google Ads
Over the last few years, Google Ads and Facebook Ads have dominated the digital advertising space. Both have features and benefits that business owners and advertisers find very useful. The question really is “Which platform is right for your business?”...
by Tina Hay | Jun 28, 2019 | Business Strategy, Marketing
Well done, Congratulations, You are amazing… No, we haven’t lost the plot (yet), but instead of the usual end of financial year stuff, we wanted to send you something a bit different. You see, we are business owners too, so we get it. We know how hard it...
by Tina Hay | May 14, 2019 | Business Tools, Facebook Ads
Have you noticed anything new on Facebook over the last couple of weeks? If your answer is NO, then take a quick look and come right back…Did you see what we are talking about? Yes, Facebook undergoes changes. It has gone through a little facelift. Let’s be honest...
by Tina Hay | May 6, 2019 | Marketing Strategy, SEO
The difference between Black and White Hat SEO strategies are all about how you actually implement the SEO techniques. Marketers have thought of different strategies to follow, tweak and completely defy SEO rules. Using all these combined can achieve high search page...
