Marketing 123: Audience – Message – Offer

Marketing 123: Audience – Message – Offer

Marketing can be a scary word for many small entrepreneurs. It doesn’t need to be! Follow the simple 123, to easily understand and implement marketing in your business. 1. Know Your Audience Market research, or the process of getting to know your target audience, is...
Email subject lines that work and why.

Email subject lines that work and why.

Expert Tips for Effective Email Subject Lines Email subject lines play a very important role in getting your emails opened. Presently, they are responsible for catching your audience’s attention, piquing their interest, and making them click to open your email. If...
Social Media Strategy – Platforms

Social Media Strategy – Platforms

Social Media has become a part of our everyday lives, whether we choose to participate or not. If you are a business owner wishing to learn more about Social Media, then you’ve come to the right place! With so many different platforms, it’s overwhelming deciding which...
Turning Your Content into Sales Copy

Turning Your Content into Sales Copy

It’s all about Content Marketing these days. Writing blog posts, sending newsletters, Social Media and everything else. However, are you converting your content into sales and enquiries? There is no doubt that blog content and sales copy are two different things....