Social media is a vital part of any marketing campaign for your business. It’s an effective avenue to connect with your target audience and promote your brand. Optimising the results of social platforms is easier with social management tools. There are so many to choose from and the big bonus is, many of them have free versions!
Here Are Some Excellent Free Social Media Management Tools
For Visual Content Creation
Pixabay is a website for sharing photos, illustrations, vector graphics, videos and music. It offers over 1.8 million free creatives and all are available to use for free, even for commercial purposes– which means you can use them for adverts you’ll run on your social channels.
Pexels provides high quality and free to use stock photos and videos uploaded by contributor photographers and filmmakers. Visuals are correctly tagged and searchable so you can easily find the exact content for your social media posts. The website also offers blogs about tips on visual creativity.
Unsplash claims to have over 110,000 contributing photographers. Collectively their images licensed under their name generate more than 11 billion photo impressions per month and these are also free to use.
Canva is an easy to use, graphic design platform for creating visual content for social media, posters, presentations and many more. They have thousands of free to use templates, photos, fonts and still and animated graphics. Canva also offers free design courses and blogs.
For Posting and Scheduling
Hootsuite is known for its useful feature of scheduling content across many social platforms in one go. Its free version allows users to manage three social media profiles, schedule up to 30 posts and gain leads with social contests.
Buffer is similar to Hootsuite as it can also schedule posts across various social media platforms. It allows the management of multiple social profiles. Its free basic plan can handle three social accounts and ten scheduled posts of one user.
For Data Generation and Analysis
Facebook Ads Manager allows you to run ads on Facebook, Messenger, Instagram or Audience Network. You can create, set up, monitor and track the campaign’s performance in one place. You can also replicate the same ad if it generated successful results.
Social Blade allows you to track user statistics on various social media platforms. It provides valuable insights and data that help you understand your audience on a deeper level. Social Blade also has a feature that lets you see the number of users you’ve gained and lost across a period.
Social Media Management Tools: Try And Choose What Works
The use of social media for marketing will only become even more apparent in the coming years. Luckily, we have many options for social media management tools that can help with maximising results. Be open to trying different platforms and see what works for your business.
If you need help with social media management for your business, feel free to contact us or book in for FREE marketing strategy.