If you have a website where you regularly post your latest news, or an e-commerce website focused on selling products/services, one of your biggest concerns will be around Search Engine Optimisation (SEO). It is only through having a search engine-friendly website that you will allow others to find you.
In recent years, SEO has become a very important issue for business owners. So much so that they are willing to spend thousands of dollars to pay SEO experts (who sometimes live across the globe) just to make sure that they make it to the first page of search engine results pages (SERPs).
The question is, was it worth it?
Or rather, how well was your website optimised and how do you know?
The first and obvious answer is to check on Google whether you are appearing on page 1 based on keywords such as ‘Gold Coast Marketing Consultant’. If your business doesn’t show up on the first page of SERPs then it means your website isn’t optimised correctly.
There are many ways to get to page 1, and they’re not always ethical. If you’re not careful, you may end up hiring the services of a black hat SEO company. They can help you get to page 1 fast by blasting your website with thousands of backlinks. They also fill it with low-quality but keyword-rich content. Such glory is short-lived (if it works at all). You will soon find that search engines have banned your website. This is due to inappropriate SEO practices. Even big companies have been penalised by Google for this type of activity.
Is your Website Optimised?
If you want to make sure that your website is optimised correctly, be sure to do it right from the start. Enlist the help of a “white hat” SEO expert. They will be more than happy to help you build a professional, decent and well-structured website for you and your business. Making it both SEO and user friendly.
Another way of checking if your website is optimised correctly is by running a test. Use one of the many different web tools available on the internet. One such tool is offered by SEO Site Check-up which provides a good indication about your website’s SEO status. It shows you everything from common SEO problems to mobile optimisation as well as safety and security and social media.
The best part is that once it detects that there is something wrong with your website, it is able to give recommendation so you can fix those errors and improve your SEO. The even better part is that it is simple to use and free.
There are many areas to check to ensure your website is optimised correctly, however if you have any questions, please contact us and we would be happy to assist.