Small Business Facebook Advertising Tips
Looking for Small Business Facebook Advertising Tips? You’ve come to the right place! Facebook has taken the digital world by storm in a very short period. The total number of Facebook users has expanded to 1.23 billion active users. Today, Mark Zuckerberg is worth $56.1 billion.
To begin with, the majority of us were using Facebook to connect with family and friends, but it has become so much more. In fact, if your Small Business is not on Facebook and using Facebook Advertising these days, then you could be missing a big section of your audience.
Digital Marketers and business owners are using Facebook Advertising to boost their leads and sales on a regular basis. Facebook has become a valuable tool for advertising and marketing. It has provided all of us the opportunity to connect with our audience on a global scale, easily and affordably.
Below are the three most effective ways you can use Small Business Facebook Advertising:
LEAD GENERATION
For entrepreneurs, having a complete insight of their consumer behaviour and preferences can become the most valuable information a business has.
Facebook provides you with the opportunity to understand not only who your consumers are, but their behaviour, preferences and when they are likely to be hanging out online.
Using all of the above allows Small Business to use Facebook Advertising to create highly targeted, relevant adverts. These not only attract the right target audience but assists the process of converting them, from leads to sales.
AUDIENCE
With Small Business Facebook Advertising, you can track your website visitors back to Facebook, retarget people that have watched your video and create access to similar customers using the Lookalike Audience feature. All of which allows you to combine your audience’s demographics with people likely to engage with you.
Using these custom audience selections assists with segmenting your services and products, making your Facebook Adverts more relevant to the right audience.
WEBSITE CONVERSIONS
Website conversion adverts enable you to direct your fans and followers on social media to particular pages on your website with the intention of turning those visitors into leads, subscribers and sales.
Prior to developing an ad, it is important for you to install a conversion tracking pixel to your web page. It’s less scary than it sounds to the non-tech-heads amongst you! You simply grab some code from your Facebook Ads Manager and add it on your website.
What this magical pixel does is allows you to track website activity and create adverts based around this. See magic!
You can place conversion ads in the news feed for both, mobile and desktop users. If you include the website link in the About Box on your Business Page, you can promote your site using Facebook advertising.
BRAND AWARENESS
Facebook helps you quickly build brand awareness across Social Media.
The relatively new addition to the Facebook Adverts arena uses real-time proxy metrics. These assist with identifying and targeting your audience in a way and time they are more likely to interact with.
The Brand Awareness Optimization tool can be used as an objective goal when setting up adverts, which allows better control over metrics. Currently, the feature is available to all users who have a Small Business Facebook Advertising account on Facebook.
Facebook Advertising, enables Small Businesses to promote services and products, efficiently and effectively. They help provide opportunities to showcase your brand to a relevant audience that is more likely to interact with you.
It’s All Too Much
Book in for a FREE Social Media Consultation.
We’ll run through what you’re already doing on Facebook and if there is a way you can get higher interaction, better results and create more leads through Facebook Adverts.
Puzzle Media support clients with the following Small Business Social Media Services:
– Social Media strategy specific to your business
– Social Media set-up
– Platform Optimisation
– Content Creation for Social Media
– Social Media Management
– Small Business Facebook Advertising Set Up and Management