by Tina Hay | Jul 14, 2021 | Blog, Marketing, Marketing Strategy
When you are marketing your business, there are many aspects of the customer journey to consider. One of these is adding value and educating your audience. We cannot emphasise enough why education is a key part of marketing. Educating customers is a key success driver...
by Tina Hay | May 27, 2020 | Facebook Ads, Google Ads, Marketing Strategy
Have you ever visited a website and then seen ads for the brand in your Facebook feed or another website? Yes, the Internet can follow you around thanks to tools like Facebook Ads retargeting and Google Ads remarketing! How does it work? When a person visits a...
by Tina Hay | May 6, 2019 | Marketing Strategy, SEO
The difference between Black and White Hat SEO strategies are all about how you actually implement the SEO techniques. Marketers have thought of different strategies to follow, tweak and completely defy SEO rules. Using all these combined can achieve high search page...
by Tina Hay | Aug 1, 2018 | Marketing Strategy
What Is A Marketing Offer? A marketing offer is a free product or service that is of high value to your targeted audience. People don’t freely give out their contact information, but a compelling marketing offer can convince them to provide their details via a lead...
by Tina Hay | Sep 26, 2016 | Marketing, Marketing Strategy
How To Measure Your Marketing Strategy Results No matter how good you are in your zone of genius, without a mapped out strategy and a good understanding of your Marketing Strategy Results, it can be tricky reaching your business goals. Some businesses, regardless of...
