How do you write copy that converts to customers?
It’s no use writing compelling copy that sounds amazing and tells a wonderful story if you require that copy to turn enquiries/leads into sales. In order to convert copy to customers and sales, you should focus on the way you are conveying your message.
Whether it’s marketing collateral, a sales letter or website copy, below are some of some of my basic tips that may help.
Writing Copy
- Punchy headline to grab your audience’s attention.
- Use easy to understand language and grammar so people don’t have to think too hard about the message you’re trying to convey.
- Try and avoid using very long sentences and long paragraphs.
- When communicating an important message be brief, to the point and avoid waffle.
- Avoid the use of jargon or terms that are industry related and that many customers won’t understand.
- Use bullet points and sub headings to break up the page.
- Understand your target market and speak to them in a way they understand and appreciate.
- If it’s marketing, sales or website it needs to be benefit driven.
- Call to action at the end so they know what to do and how.
- SPELL CHECK! Please always spell check.
The most important thing is to allow you and your company’s personality to shine through and have fun with it if you can!
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