Using Video Marketing To Grow Your Business
There are now 96% of marketers and agencies likes ours, using video marketing to grow your business, we felt it was a good idea to share some points with you all about the best way to use Video Marketing in your business.
An overview on Using Video Marketing To Grow Your Business
Video has the potential to connect with your audience and share significant information quickly and easily. The beauty of video marketing is once your content is created, it’s easy to share and use multiples ways, to connect with your audience.
Did you know video in social media marketing increases sharing by ten times?
Twitter – Videos are six times more retweeted than other posts. Videos Tweets have increased by 50% in 2016
Facebook – 100 million hours if a video is watched daily.
Instagram – Video post has almost doubled since 2015.
Snapchat – 10 billion videos are being watched daily.
Pinterest – Video post increased by 60% in 2015-2016
We were recently asked to share this awesome infographic on Video Marketing, 127 Facts You Probably Don’t Know About Video Marketing, as part of this article. To save you some time reading through the entire original infographic, we have narrowed it down to the top 5 facts.
1. Time To Post.
Timing is everything on social media. Ideally, you want to post content when people are around to see it. Often a wider audience means more opportunities for increased engagement, more traffic and the chance to gain new followers.
Knowing the best times to post for your business can make the difference between one click or 10. Recent research has found that the highest average click-through rate occurs between 12 pm and 5 pm. However, it’s best to take a look at your own Facebook page stats and insights to assess best times for your business.
2. Video In Email Marketing
Let’s face it, our inboxes are busy, and if yours is, you can bet your customers are the same. With more companies bidding for our attention via email than ever before, combined with consumers attention spans rapidly decreasing, it’s not great news.
To stand out, you can use videos embedded in your emails and state this in the subject line. Short videos work best as they encourage higher interaction, which leads to an increased conversion rate.
Why wouldn’t you use video when 60% of marketers are using video in email marketing, and 82% believing it to be effective.
On another note, adding videos, also makes recipients more likely to forward emails and share them with their social networks
3. Facebook Video Adverts
Facebook Adverts have become a crucial platform for online marketing success. Advertising on Facebook costs a fraction of many other marketing strategies, starting from the price of a cup of coffee per day.
Businesses can target users by location, demographics, age, gender, interests, behavior, and connections. One of the highest performing advert types currently, is Video Ads.
You can utilise videos to showcase your products and services in a way that is engaging and informative. We are currently achieving video views as low as $0.01 per view for clients, so it’s easy to see why it’s a cost effective way to connect with your target market.
4. Facebook Live
Have you heard of Facebook live? Follow me over on Facebook as I love a Facebook live!
Facebook live launched in 2016 and has taken the lion’s share of the live video market. It’s easy, instant and a great example of using Video Marketing to grow your business.
The reason it works so well is that Facebook will notify you when a page or person you are connected with is ‘live’ or has been ‘live.’ What that does is allow you to remain in people’s notifications, at no additional cost.
People don’t want scripted, polished and perfect content anymore. They want brands to be authentic.
Creating a balance between chatting about your business and giving people a sneaky peek at who you are outside of work allows your viewers to have a behind the scenes personal experience with you. Upload a post to your live feed to discuss your footage and encourage people to ask questions. Engaging with your audience always leads to more thumbs up.
5. Video Marketing Predictions for 2020.
It’s already clear that the demand for visual storytelling in the marketing industry is going to see tremendous growth in 2017. Viewers are spending more time watching a digital video than ever before. The daily views by adults have increased by 195% since 2011.
In 2012 we had 171 million viewers compared to 2016 hitting 213 million viewers, this is a massive increase in just a few short years. By 2020 we are expected to see major growth in our online visuals with calculations estimating a global 75% increase in mobile traffic and for every second a million minutes of video will be uploads.. yes, every second!
For more facts you probably didn’t know about Online Video Marketing please visit the original infographic here.
#Related Tags: Facebook Marketing Gold Coast
Facebook Advertising Brisbane