P5 Ways To Use Video Marketing In Your Online Marketing Strategy
To begin with let me ask – Is Video Marketing a part of your bigger Online Marketing Strategy? With video views on Facebook totaling 8 Billion DAILY, and YouTube sitting at around 5 Billion, it’s time to start recording with these top tips:
1. Content Plan
Firstly of all let’s start off with planning your content for video. Make a list of 10 topics you can cover comfortably across your business. Once you have around ten ideas, you can break them down further such as:
Topic – How to set up a Facebook Advert
Could be turned into;
Video 1 – How Facebook Adverts can grow your business
Video 2 – What types of Facebook Adverts should you use for your business
Video 3 – How to set up a basic Facebook Advert
Video 4 – Advanced Facebook Ads
Am sure you get the idea! Before you know it, you could have 20-30 video topics which will cover around six months worth of content for your Online Marketing Strategy.
2. Type of Video
Once you have an idea of subjects, you can then decide the type of video you want to record. Do you want to present and speak, or would you prefer to ‘show’ your audience something by doing a screenshare? You could even begin interviewing other experts and featuring these on video. Depending on your Online Marketing Strategy, you may want to do a combination of all of these to keep it interesting.
3. SEO
Video is GREAT for SEO purposes. It’s a great way for optimising your website and if SEO is a part of your Online Marketing Strategy, then you can kill two birds with one stone! Take a look at Google Keyword Planner and map out high ranking keywords relevant for your industry. Make sure you use these in video titles, tags and on your website.
4. Lights Camera Action
While there are a number of apps you can use to record videos, it doesn’t need to be difficult. You can go straight onto YouTube, on your iphone ot laptop, or you can use an app such as Vimeo. Have a couple of practice runs, and get used to being in front of the camera. Almost always, natural light is best, so next to a window if you’re inside. If you decide to record outside, be mindful of background noise.
5. Re-purposing
Finally, once you have recorded your video, the possibilities are endless! You can transcribe and turn it into a blog post. Pull the audio and turn it into a downloadable audio file. You can even do a combination of the two.
Remember, the main thing to do is share the content with your audience. That can include email marketing, website, blog, social media, guest blog… the opportunities are endless.
One thing is true though, if you want a successful Online Marketing Strategy, then make Video Marketing a part of that.