by Tina Hay | Sep 4, 2018 | Instagram
Since its launch in 2010, Instagram has become one of the most popular social media platforms in the world. In 2016, they launched a feature called Instagram Stories, letting users post photos and video sequences that disappear after 24 hours. As of June 2018, over 300 million people use it on a daily basis. This presents a huge opportunity for businesses to use this feature to get their brand out there and be socially engaged.
by Tina Hay | Aug 22, 2018 | Social Media Marketing
Social media has made it possible for businesses to expose their brand to far higher numbers of potential customers than ever before. This is the same with not-for-profit (NFP) organisations. Social media for not-for-profit organisations can help increase awareness and maximise fundraising potential. Response to appeals is much faster today with the use of smartphones to make instant donations.
by Tina Hay | Aug 1, 2018 | Marketing Strategy
What Is A Marketing Offer? A marketing offer is a free product or service that is of high value to your targeted audience. People don’t freely give out their contact information, but a compelling marketing offer can convince them to provide their details via a lead...
by Tina Hay | Jul 18, 2018 | SEO
If you’re running a business, chances are you already have a website. Your website is the gateway for customers to find out more about the products and services you offer. The sometimes tricky part is that potential customers need to be able to find your website. A...
by Tina Hay | Jul 5, 2018 | Email Marketing, Marketing Strategy
“You’ve Got Mail.” Remember hearing the familiar voice and the feeling of excitement checking your inbox for new mail? These days, email has taken a backseat to tweets, posts and status updates when it comes to today’s virtual communication. In marketing, social media...
