by Tina Hay | Jul 26, 2014 | Digital Marketing, Marketing
If you are not making ‘sales calls’ as part of your Marketing Strategy then you are missing out on potential opportunities. Most businesses utilise sales calls as an active means of acquiring new customers and reconnecting with lapsed clients. Although this marketing...
by Tina Hay | Jul 17, 2014 | Marketing, Marketing Strategy, Social Media Marketing
What started out as ‘online socialising’ for some people, Social Media is a powerful source of content. Building customer relationships through social media is one of the most powerful business tools ever created. Savvy business owners across the globe, from the...
by Tina Hay | Jun 30, 2014 | Business Tools, Marketing
Do you remember a time when you had mediocre customer service? Are you sure to tell everyone you know about the ‘ok’ service you received? Of course you don’t! People either remember exceptional service or really BAD service. Everything in between just falls by the...
by Tina Hay | May 20, 2014 | Business Tools, Marketing
What is Marketing Coaching, and how can it help my business? Marketing Coaching refers to hiring a professional marketing coach in Australia to help business owners develop the necessary knowledge and skills required to improve and enhance their business performance...
by Tina Hay | May 13, 2014 | Marketing, Social Media Marketing
What to Include in a Social Media Strategy These days if your business still isn’t using Social Media Effectively, then be prepared to lose out to competitors. Most businesses are on at least 1 social networking platform if not more. The most popular are Facebook,...
by Tina Hay | May 6, 2014 | LinkedIn Marketing, Marketing
As the number 1 social networking site for professionals, LinkedIn has proven to be a valuable channel to promote your business or career. Business – LinkedIn helps establish new connections from potential clients and/or referral partners who can help expand your...
by Tina Hay | Apr 15, 2014 | Business Tools, Marketing
Measuring Marketing Correctly When we speak with clients we usually ask them what previous marketing activities they’ve undertaken and what the results were. Unfortunately the responses of ‘it worked ok’ or ‘that didn’t work at all’ don’t help us and it certainly...
by Tina Hay | Mar 19, 2014 | Business Tools, Marketing
If you have a website where you regularly post your latest news, or an e-commerce website focused on selling products/services, one of your biggest concerns will be around Search Engine Optimisation (SEO). It is only through having a search engine-friendly website...
by Tina Hay | Mar 7, 2014 | Marketing, Marketing Strategy
One of the things that we have found as Marketing Consultants is that being clear on your target market will help your business succeed. As a businessperson, you should understand that it would be quite impossible to please everybody. Even big and established...
by Tina Hay | Mar 1, 2014 | Business Tools, Marketing
If you want people to find you online and connect with your business, then having good website copy is essential. Great Website Copy Website copy writing is slightly different to some other forms of copy writing. For example a Gold Coast business wishing to be found...
