by Tina Hay | Mar 25, 2020 | Digital Marketing, Facebook Ads
It’s easy to get caught up in campaign structures and technical details. Yet, in today’s social media advertising, the main driver of performance is creatives (ad photos and videos). With Meta’s advanced AI, old algorithm hacks no longer apply. Now, your creative is...
by Tina Hay | Feb 17, 2020 | Facebook Ads
Facebook is an excellent platform to run ad campaigns for your business. With its massive reach and constant updates to make their advertising tools and features better, it’s a necessity for modern-day businesses. To create great Facebook ads that convert, you need a...
by Tina Hay | Jan 28, 2020 | Facebook Ads
Amongst all the social media platforms, Facebook hands-down remains the biggest. With more than 2 billion users around the world and 15 million in Australia alone, it makes sense to drive business opportunities using Facebook. Creating a Facebook Ad Sales Funnel can...
by Tina Hay | Jul 30, 2019 | Facebook Ads
What Is Campaign Budget Optimisation? Back in November 2017, Facebook introduced the campaign budget optimisation feature as a simple & efficient way of maximising results through Facebook Ads. The feature allows Facebook advertisers to set budgets at campaign...
by Tina Hay | Jul 9, 2019 | Facebook Ads, Google Ads
Over the last few years, Google Ads and Facebook Ads have dominated the digital advertising space. Both have features and benefits that business owners and advertisers find very useful. The question really is “Which platform is right for your business?”...
by Tina Hay | May 14, 2019 | Business Tools, Facebook Ads
Have you noticed anything new on Facebook over the last couple of weeks? If your answer is NO, then take a quick look and come right back…Did you see what we are talking about? Yes, Facebook undergoes changes. It has gone through a little facelift. Let’s be honest...
