How To Measure and Track Your Marketing
Do you know if your digital marketing efforts are generating your desired results? Here are ways to measure and track your marketing.
Cookies, Retargeting and How To Navigate
With The “Cookie” Jar Empty, Is Email Marketing Making A Comeback? The truth is that email marketing never really left the building. Google announced the demise of 3rd party cookies in 2024, in addition to Apple’s release of mail privacy protection (MPP). Quick recap:...
Digital Marketing Predictions and Trends for 2023
As of October 2022, a staggering 4.74 billion people are global internet users. These ‘users’ include social media and those regularly using search engines such as Google. One of the key findings since the pandemic shows that being online has become an...
Goal Setting and Planning for the New Year
The end of the year is quickly approaching, with Christmas carols and tinsel on the horizon. I know, we can’t believe it either! On that note, it’s a good time to reflect on your business and growth over the past year. What were your business (and...
5 Reasons To Use Email Marketing
Have you heard of touchpoints? It’s how many ‘touches’ you need to make with a prospect before they purchase from you. Some say seven, others think that number is now closer to 21. If you think about how you make your purchasing decisions, this could be true for you...