by Tina Hay | Dec 4, 2012 | Marketing
How do you write copy that converts to customers? It’s no use writing compelling copy that sounds amazing and tells a wonderful story if you require that copy to turn enquiries/leads into sales. In order to convert copy to customers and sales, you should focus on the...
by Tina Hay | Nov 5, 2012 | Business Strategy, Business Tools, Marketing
Customer Worth Knowing what an average customer spends is very different to understanding what they are worth in terms of Lifetime Value. Understanding Lifetime Value can help you understand customer behaviour can help with retention and allows you to spend more of...
by Tina Hay | Nov 5, 2012 | Marketing
What do bananas have in common with marketing? Not an awful lot, however why I keep buying them relates to my own personal consumer behaviour and this of course has a lot in common with marketing…. Consumer Behaviour There are many aspects of consumer behaviour and...
by Tina Hay | Oct 26, 2012 | Business Tools, Marketing
Working from home Working from home has many benefits including flexibility around family commitments, saving commuting time, being more productive and much more. I love working from home but am constantly asked how I manage my time and still achieve what I need to...
by Tina Hay | Oct 5, 2012 | Business Tools, Marketing
Marketing or Business Plan? Business Plans and Marketing Plans sound the same, but there is a difference and if you plan correctly you will benefit from the results. A business plan lays out objectives and how these will be met. It should be assessed on a monthly,...
by Tina Hay | Sep 18, 2012 | Copywriting, Marketing
Blog Writing Creating a good blog can make a big difference to your business. It’s a great way of connecting with your customers and clients and can also help increase your google rankings and SEO. If you’re interested in writing a blog, then these tips for blog...
