Live video marketing has become a refreshing and innovative change in the way brands interact with their target audiences. Its raw, imperfect and real-time nature gives a glimpse of the true identity of your business. It’s an opportunity to build trust and to persuade viewers to consider what you offer.
Whether you’re providing company updates or promoting a product or service, live video marketing is giving your audience an open invitation to know more about your brand.
Ways To Use Live Video Marketing For Your Business
Behind The Scenes
In a recent survey conducted by Livestream and New York Magazine, they found that 87% of audiences prefer to watch video online if it has behind the scenes content. Show your audience a “typical day at the office.” You can give them a tour of your store, shoot a video of how you make your products or introduce key staff members to talk about what they do for the company. Doing live video marketing that focuses on behind the scenes, gives you the chance to show the real face of your business and consumers appreciate this.
Product Launch
Product launches are exclusive events. In many cases, only a selected few and the press can join in. However, in recent years, many businesses have used live video streaming for their launches. Not only does this format give viewers VIP access, but it’s also an opportunity to reach a much larger audience more cost-effectively.
Live Online Classes/Webinars/Q&A Sessions
Provide value by sharing useful information. Depending on your niche, you can provide helpful tips, share your own business experience, or speak about different topics in your industry. During the live video, answer your viewers’ questions, real-time. You can even generate leads by asking them to send their questions via direct message on social media or by visiting your website where they can fill out an opt-in form. Our Puzzle Master recently ran a Q&A on Social Media which you can view here (don’t tell her but it was perfectly imperfect!).
Create A Talk Show
Broadcasting a talk show is another interesting live video marketing strategy. Bring in guest speakers to talk about your brand and other trending topics related to your industry. Go live at the same time and day of the week to gain a loyal audience following.
Here’s a List of Live Video Marketing Platforms That You Can Use
Remember that choosing the right platform that suits your business is as crucial as creating the content of your live video.
Today, live video marketing has become a part of the digital marketing strategies for many brands. It offers massive potential for exposure for your business, and its popularity will grow even more in the coming years.
Do you think live video marketing can work for your business? Please get in touch with us or book in for a FREE consultation, and we’d be glad to help you navigate through it.