How many emails do you receive each day? I know my inbox is crying out to be cleaned up!
Emails That Attract Attention
For many of us, our inbox is something we check as regularly as Social Media, if not more. However, there is a difference in checking your inbox and actually opening what’s in there.
Millions of emails are left unopened and ignored around the world. This phenomenon is due to two main factors:
- Too many emails, so we only read the ‘urgent’ ones.
- Poorly written subject lines and email content that doesn’t engage us
If you are using Email Marketing and are struggling to get the results you want, then here are some tips that will help to improve your email writing skills.
1. Start with the End in Mind
Before you type one word, be sure to have a clear goal in your mind. Think about why you are writing that email. Are you trying to sell something? Are you attempting to provide the recipient with some valuable information? Think about the message you want convey, and how you can best get that message received. This helps keep you and your message focused, and prevents you from writing anything unnecessary. For this reason, take your hands away from the keyboard for a moment and start manifesting those thoughts.
2. Write a Good Subject Line
Subject lines play a vital role in email success. Without an eye-catching subject line, your email has a very high chance of being ignored. In this busy age where people just glance at their inbox, you only have a few seconds to get people to open your emails. These few precious moments can be wasted if your subject line is dry and uninteresting. Many important emails get ignored because of the subject line, where the recipient does not see or feel the need to click on it.
3. Make It Personal
Add a little personal touch to your emails. If people are subscribed to your email list, you want to make your recipient feel like you understand them and their needs a little. Nobody enjoys receiving emails that appear to be written by email content generator software. Use simple sentences and write as though you are speaking to them face to face. Write with your voice and tone, and make sure that you write from an individual perspective – that is, from one person to another.
4. Keep It Simple
Busy people do not like reading long emails – especially when emails are full of fluff. After a short salutation, make sure to get straight to the point – since that is what people look for in emails. Avoid beating around the bush and instead stick to the facts. Use bullet points if you want to list steps and procedures or when listing the benefits of your products. You do not have to elaborate everything to the recipient unless they ask you to.
5. Proofread… Again
Before hitting “Send”, be sure to go over the content of your email, preferably twice. This will help catch and fix spelling mistakes, grammar errors, and other minor inconsistencies that make you appear incompetent.
Perhaps the best advice you can ever get when writing an email is this: Write the kind of email that you would like to receive. Keep that in mind and all of the above tips, and you’ll be writing emails that get opened and read in no time.