Running a business should be exciting and fulfilling but the reality is, it can also be overwhelming at times – particularly when you need new clients and customers. Puzzle Media is your local Gold Coast Digital Marketing agency that provides marketing support for local businesses that help them GROW!

Supporting Local Businesses With Digital Marketing Gold Coast Services

Gold Coast business owners can use Digital Marketing in many different ways to scale and grow. While some channels and strategies we use for our clients are pretty straightforward, some are more complex.

Digital Advertising

Advertising online, when done correctly, is a great way to generate new leads and gain more customers in your local area. You can opt for platforms such as Meta Ads (Facebook/Instagram Ads), LinkedIn Ads, or Google Ads. Each one of these channels varies in how they are managed and the outcome received. The best option is to choose the platform that best serves your business and audience, so you can begin targeting the right people with the right method.

Content Marketing

An ideal way to build your business online and gain traction in your local area is to produce content and marketing AND promote the content you create. You may have fantastic blogs and value creating social media posts, but without the proper marketing, it all goes to waste; nobody sees it, and nobody gains from it.

A handful of areas our expert Digital Marketing Gold Coast team recommend to help grow your business locally include SEO, Copywriting and Social Media. Using local hashtags such as #goldcoastbusiness #smallbusiness or #goldcoastlife can also help boost your exposure across social media locally.

Building Brand Awareness

Your Social Media followers are more likely to convert to customers and clients when they feel like they can trust your brand. You can build these relationships online through your content marketing strategy so that readers and followers begin to feel a genuine connection to your brand. 

Digital Marketing Strategies for Gold Coast Small Businesses

There are many ways to implement cost-effective marketing strategies for your local Gold Coast small business. Here are a few ideas you can use for your business:

Social Media – Social Media platforms, like Instagram, Facebook and LinkedIn, are perfect tools for building a strong local presence. You can reach potential customers by sharing captivating content and engaging with your audience through organic posts or targeted ads.

Consistently sharing valuable content and engaging with comments and questions helps build trust, strengthens relationships, and boosts online visibility. It ensures your business stays top-of-mind in your community. For instance, you can share behind-the-scenes photos, customer testimonials, or product demonstrations.

Email Marketing – Another effective strategy to build customer relationships in a more personalised way is email marketing. Email campaigns are an excellent way to promote new products, offer exclusive deals, and keep customers updated on what’s new in your industry.

Google Ads – Running paid Google Ads can help you reach your ideal customers. The platform allows you to target those who are actively searching for your products or services and create brand awareness campaigns. This creates familiarity with your business and encourages people to convert.

Social Media Marketing for local Gold Coast Businesses

When using social media marketing for your local Gold Coast business, we highly recommend tapping into Facebook Marketing, LinkedIn Marketing, and Instagram Marketing, to name a few. These social media platforms have some of the largest user bases, which means you can reach a wider and more diversified audience.

Tips to Optimise Your Strategy for Social Media Marketing for Local Gold Coast Business

Increase brand awareness, enhance customer engagement, and increase your enquiries using Social Media Marketing.

Facebook Marketing

• Use Facebook analytics – Gold Coast small businesses can gain insights into audience behaviour, helping tailor content to better engage with the target market. By tracking key performance metrics, such as Engagement, Impressions, Reach and Audience Growth, you can determine what’s working and what’s not and implement fresh, new strategies to optimise your Facebook marketing efforts. Facebook’s advanced analytics and segmentation tools help your business refine Facebook marketing strategies to reach your ideal audience. 
• Join local Facebook groups – Joining local Facebook groups allows Gold Coast small businesses to connect with their community, helping build brand awareness and establish trust among potential customers. By participating in these groups, you can share your expertise, network with other business owners, and gain valuable insights into local market trends and customer needs.

Instagram Marketing

• Leverage Instagram Stories and Reels: Instagram Marketing thrives on captivating visuals that draw in your audience and create a lasting impression. Create engaging video content that showcases your products or services in a visually appealing way, which can increase your brand visibility and reach a wider audience.
• Use Location Tags and Hashtags: Always include location tags and relevant local hashtags in your Instagram posts to increase visibility among Gold Coast residents. This helps your business get discovered by nearby users, driving more local traffic and attracting potential clients.

LinkedIn Marketing

• Join Relevant Industry Groups and Participate in Discussions: Joining professional and business networks relevant to your business helps you connect with potential clients and build relationships with other local businesses. You can further increase your visibility by actively sharing your knowledge and participating in discussions. This can help establish yourself as an expert in your field and gain the trust of your local community.
• Add Location-Based Keywords: Another way to optimise your LinkedIn Marketing is to incorporate keywords specific to your business and industry in your LinkedIn profile and posts. This strategy can help improve your visibility to potential clients and partners who are searching for the services you offer.

Paid Advertising Campaigns

Paid advertising campaigns, such as Meta Ads and LinkedIn ads, let you target specific audiences by setting demographics (age, gender, affinity purchasing behaviour),  and other relevant factors. This strategy helps you reach those most likely to engage with your business. You can create awareness among local customers and build strong relationships with them. 

• Utilise Audience Targeting Tools – Set up your ads to be seen by your ideal customer base, increasing engagement and conversion rates while reducing wasted ad spend.
• Test and Optimise Your Ad Creatives Regularly. By continuously experimenting with various images, headlines, and copy, you can discover the most effective combination for your target audience, ultimately leading to better campaign results and ROI.

Affordable online marketing advertising for small businesses on the Gold Coast

There are a few options available when it comes to affordable online marketing advertising for small businesses on the Gold Coast. These include SEO marketing, Social Media, and Google Ads.  

SEO helps your business to get noticed online and attract more customers. Optimising your website for SEO increases website traffic, leads, and sales.

Facebook, Instagram, and LinkedIn are excellent Social Media platforms that provide many different ways to engage directly with your audience (e.g. organic content and targeted ads that fit within your budget.  

Google Ads lets you focus on specific keywords, ensuring your business reaches people searching for your offerings in real time. There are also great brand awareness strategies that can be used to get your business in front of the right people at the right time. 

By combining these strategies, you can maximise visibility, build trust, and drive traffic to your website—all while keeping costs manageable for your business.

Local Gold Coast Digital Marketing Experts

With anything marketing related, it’s important to develop a tailored marketing strategy rather than copying what others are doing. It’s hardly ever a one-size-fits-all approach because each business has different markets, branding styles, products, services and audiences. 

Puzzle Media provides you with experts who are not only familiar with the local business landscape but also understand marketing. Our team helps create strategies and manage campaigns that provide optimum results. 

Case Study: Google Ads

In mid 2024, we took on a new Google Ads client who wasn’t getting the results they felt they could. After an account assessment, we did a thorough revamp of their campaigns, and this is what happened.

The results speak for themselves:

• Within one month of implementing the strategies, they saw a 160% increase in people finding their website. 
• Their enquiries increased by 325%!
• They spent LESS money on advertising with Google than they had previously.
• In the last 6 months, this client has taken on 3 new team members and put two new vans on the road to keep up with the work!

Results With Meta Ads For Gold Coast Business Owners:

We have worked with clients on their Meta Advertising for over a decade and are one of the leaders in this space. Our CEO, Tina Hay, regularly runs webinars and workshops and is invited to speak at events and train other marketers and teams on using Meta Advertising to generate more customers and clients. 

After managing campaigns for so long, here is a snapshot of recent results:

• $1.98 cost per lead for a LAWYER who is converting these leads into paying customers at an average 42%
• $10.45 cost per new enquiry for a local trade who is converting around 50% of these enquiries into paying customers
• $3.45 average cost per new lead (email address) for a client who is selling online courses through email marketing and her website
• $4.12 average enquiry for a laser clinic that is converting around 65% of enquiries into paying clients

We LOVE talking and sharing everything to do with Meta Ads (also known as Facebook Advertising or Facebook Ads!). Please reach out if you need help with this.

As you can see, our services extend across various different options. One of the areas we’re really passionate about is education businesses on what will work best based on what we know to be true in the market right NOW using actual data.

If growing your business by increasing your customers and clients is on your to-do list, and you want some help creating a digital marketing strategy for your business, please book in for a FRE consultation.