Running a business should be exciting and fulfilling. However, there are times it can also be overwhelming, particularly when finding ways to generate revenue. Puzzle Media is a Gold Coast Digital Marketing agency providing marketing processes, platforms and tools that help local businesses continue to grow.

Supporting Local Businesses With Digital Marketing Gold Coast Services

Gold Coast business owners can use Digital Marketing in many different ways to scale and grow. Whilst some of the channels and strategies we use are straightforward, some are more complex.

Digital Advertising

Advertising online, when done correctly, is a great way to generate new leads and gain more customers in your local area. You can opt for platforms such as Facebook/Instagram Ads, LinkedIn Ads, or Google Ads. Each varies in how they are managed and with the outcome received. The best option is to choose the platform that best serves your business and marketing goals, so you can begin targeting those locals.

Content Marketing

An ideal way to build your business online and gain traction in your local area is to produce content and marketing AND promote the content you are creating. You may have fantastic blogs and value creating social media posts, but without the proper marketing, it all goes to waste; nobody sees it, and nobody gains from it.

A handful of the areas that Digital Marketing Gold Coast teams recommend using to help build your business locally include SEO, Copywriting and Social Media. Using local hashtags such as #goldcoastbusiness or #goldcoastlife can really help boost your exposure across social media.

Enhances Brand Loyalty

Customers are more likely to become loyal advocates when they feel a genuine connection to your brand. Authenticity gives your audience a sense of belonging and encourages them to become brand ambassadors.

Digital marketing strategies for Gold Coast small businesses

There are many ways to implement cost-effective marketing strategies for your local Gold Coast small business. Here are some of them;

Social Media – Social Media platforms, like Instagram, Facebook and LinkedIn, are perfect tools for building a strong local presence. You can reach potential customers by sharing captivating content and engaging with your audience through organic posts or targeted ads.

Consistently sharing valuable content and engaging with comments and questions helps build trust, strengthens relationships, and boosts online visibility. It ensures your business stays top-of-mind in your community. For instance, you can share behind-the-scenes photos, customer testimonials, or product demonstrations.

Email Marketing – Another effective strategy to build customer relationships in a more personalised way is email marketing. Email campaigns are an excellent way to promote new products, offer exclusive deals, and keep customers updated on what’s new in your industry.

Google Ads – Running paid Google Ads can help you reach your ideal customers. The platform allows you to target those who are actively searching for your products or services and create brand awareness campaigns. This creates familiarity with your business and encourages people to convert.

Social Media Marketing for local Gold Coast businesses

When using social media marketing for your local Gold Coast business, we highly recommend tapping into Facebook Marketing, LinkedIn Marketing, and Instagram Marketing, to name a few. These social media platforms have some of the largest user bases, which means you can reach a wider and more diversified audience.

Tips to Optimise Your Strategy for Social Media Marketing for Local Gold Coast Business

Increase brand awareness, enhance customer engagement, and access new audiences using Social Media Marketing.

Facebook Marketing

• Use Facebook analytics – Gold Coast small businesses can gain insights into audience behaviour, helping tailor content to better engage with the target market. By tracking key performance metrics, such as Engagement, Impressions, Reach and Audience Growth, you can determine what’s working and what’s not and implement fresh, new strategies to optimise your Facebook marketing efforts. Facebook’s advanced analytics and segmentation tools help your business refine Facebook marketing strategies to reach your ideal audience. 
• Join local Facebook groups – Joining local Facebook groups allows Gold Coast small businesses to connect with their community, helping build brand awareness and establish trust among potential customers. By participating in these groups, you can share your expertise, network with other business owners, and gain valuable insights into local market trends and customer needs.

Instagram Marketing

• Leverage Instagram Stories and Reels: Instagram Marketing thrives on captivating visuals that draw in your audience and create a lasting impression. Create engaging video content that showcases your products or services in a visually appealing way, which can increase your brand visibility and reach a wider audience.
• Use Location Tags and Hashtags: Always include location tags and relevant local hashtags in your Instagram posts to increase visibility among Gold Coast residents. This helps your business get discovered by nearby users, driving more local traffic and attracting potential clients.

LinkedIn Marketing

• Join Relevant Industry Groups and Participate in Discussions: Joining professional and business networks relevant to your business helps you connect with potential clients and build relationships with other local businesses. You can further increase your visibility by actively sharing your knowledge and participating in discussions. This can help establish yourself as an expert in your field and gain the trust of your local community.
• Add Location-Based Keywords: Another way to optimise your LinkedIn Marketing is to incorporate keywords specific to your business and industry in your LinkedIn profile and posts. This strategy can help improve your visibility to potential clients and partners who are searching for the services you offer.

Paid Advertising Campaigns

Paid advertising campaigns, such as Meta Ads and LinkedIn ads, let you target specific audiences by setting demographics (age, gender, affinity purchasing behaviour),  and other relevant factors. This strategy helps you reach those most likely to engage with your business. You can create awareness among local customers and build strong relationships with them. 

• Utilise Audience Targeting Tools – Set up your ads to be seen by your ideal customer base, increasing engagement and conversion rates while reducing wasted ad spend.
• Test and Optimise Your Ad Creatives Regularly. By continuously experimenting with various images, headlines, and copy, you can discover the most effective combination for your target audience, ultimately leading to better campaign results and ROI.

Affordable online marketing advertising for small businesses on the Gold Coast

There are a few options available when it comes to affordable online marketing advertising for small businesses on the Gold Coast. These include SEO marketing, Social Media, and Google Ads.  

SEO helps your business to get noticed online and attract more customers. Optimising your website for SEO increases website traffic, leads, and sales.

Facebook, Instagram, and LinkedIn are excellent Social Media platforms that provide many different ways to engage directly with your audience (e.g. organic content and targeted ads that fit within your budget.  

Google Ads lets you focus on specific keywords, ensuring your business reaches people searching for your offerings in real time. There are also great brand awareness strategies that can be used to get your business in front of the right people at the right time. 

By combining these strategies, you can maximise visibility, build trust, and drive traffic to your website—all while keeping costs manageable for your business.

Local Gold Coast Digital Marketing Experts

With anything marketing related, it’s important to develop a tailored marketing strategy rather than copying what others are doing. It’s hardly ever a one-size-fits-all approach because each business has different markets, branding styles, products, services and audiences. 

Puzzle Media provides you with experts who are not only familiar with the local business landscape but also understand marketing. Our team helps create strategies and manage campaigns that provide optimum results. 

Case Study: Google Ads:

Earlier this year, we took on a new Google Ads client who wasn’t getting the results they felt they could. After an account assessment, we did a thorough revamp of their campaigns, and this is what happened.

The results speak for themselves:

• Within one month of implementing the strategies, they saw a 160% increase in people finding their website. 
• Their enquiries increased by 325%!
• They spent LESS money on advertising with Google than they had previously.

*It’s important to note that the client also had really good Local SEO, which helped them with the result. 

If you need help creating a digital marketing strategy for your business, please book in for a consultation.