Have you heard of touchpoints? It’s how many ‘touches’ you need to make with a prospect before they purchase from you. Some say seven, others think that number is now closer to 21.
If you think about how you make your purchasing decisions, this could be true for you too. Some purchases you may make quickly without thought, whilst others have been on your radar for a while.
Email marketing is a cost-effective way of keeping front of mind with your clients and allows you to speed up the touch point process slightly!
If you’re not tapping into the power of email marketing already, here are five reasons why you should consider implementing email marketing within your business:
1. Stay In Touch
Email marketing allows you to keep in touch with your customers by sending value-added content, educating them and popping up in their inboxes! When you have special events, promotions or news updates, you can interact with your customers in a way that allows them to be across different aspects of your business. In addition, email marketing helps build loyalty and increase brand awareness among those familiar with your brand.
2. Promote Your Products and Services
Email marketing allows you to reach an extensive database of people to promote your products and services in a quick and efficient manner. Investing in an effective platform, you can automate messages and even send out emails according to services used, products purchased etc.
The newsletter and email platforms we LOVE and are familiar with include Mailchimp, Kajabi and Active Campaign. However, there are hundreds out there to choose from.
3. Build Relationships
Email marketing is a powerful tool that can support you in building relationships and loyalty with your clients. By sharing engaging, valuable, education-led content regularly, you can stay at the top of clients’ minds throughout their customer journey.
When executed correctly, email marketing can be great for driving conversions within your business. It is essential to remember that there is no one-size-fits-all when it comes to email marketing. There are many factors to consider when developing your email marketing strategies, such as objectives, target audience and budget. Take the time to understand your objectives. These will help define your specific goals and measure whether your campaigns have successfully delivered the desired results.
4. Cost Effective
Email marketing can be an incredibly cost-effective way to reach and engage your target audience when done with clear objectives and intentions. Unlike other marketing channels, email allows you to reach many people with a personal message without incurring the high costs associated with traditional advertising and associated resources. Through email marketing, you can develop different target audiences, called segments, and use tags to send messages to specific groups more likely to purchase your products or services. This is an extremely powerful tool that increases your sales and conversion rate.
5. Track Success
The most significant advantage of email marketing is that it allows you to track the success of your campaigns. Most email marketing platforms show how many people are opening your email, clicking on a link or if they have forwarded it to a friend.
These stats are really valuable as they allow you to understand and measure the success of your campaigns and the impact you are having on your target audience. For example, if you notice people not opening your emails, you may want to rethink your subject lines and content! On the other hand, if you see a particular email performing significantly well, it would be a good idea to consider creating a similar format for future emails. By tracking the success of your email campaigns, you can make adjustments to improve your results.
It’s easy to see that email marketing is still a great way to keep in touch with your customers, build relationships with people on your database and convert these to sales.
If you haven’t been using email marketing or it’s been a while since you refreshed your strategy, now is the time to get back in touch with your customers.