We recently achieved another outstanding result for one of our long term clients, a well established law firm. We have been managing their SEO campaigns for a few years, and they approached us in 2024 with a challenge. After years of managing their Google Ads internally, there were so many changes across Google Ads that had begun impacting the firm’s results.
When we jumped into their account for an audit, our team was able to identify the following issues:
- Their Google Ads were set up to chase clicks, NOT conversions. They were burning budget on anyone who might click, not the people who were ready to engage their services.
- Tracking was unreliable, meaning they were flying blind without accurate data on what was truly working.
- 👎🏼 The enquiries they did get were rarely their ideal client profiles.
The result? Leads that weren’t turning into sales. Their budget was wasted. Frustration!
The Strategy Switch: Focus on Purpose, Not Volume
They gave us the green light to take over their Google Ads account, and we got to work with a clear mission – run ads that deliver results!
Here’s our exact playbook for what we did to turn things around:
- We Fixed Their Tracking: This is the bedrock. We ensured that accurate data was fed back to Google, allowing us to see exactly which actions were profitable.
- We Focused on Conversions, Not Clicks: We shifted the campaign strategy entirely to prioritise the people most likely to book a consultation or fill out an enquiry form.
- We Restructured and Rewrote: We rebuilt their campaigns from the ground up and rewrote headlines and copy to speak directly to the ideal client’s pain points and highlight the firm’s unique solution.
- We Built a Holistic Strategy: The campaign wasn’t about single, isolated ads. It was about creating a full, cohesive strategy that covered the firm’s diverse services. We connected the ad seamlessly with their overall business goals.
The Jaw-Dropping Results: Booked Out and Budget Reduced
Fast forward 12 months, and the transformation has been nothing short of remarkable. The campaigns are now delivering consistent, high-quality results month after month. In fact, they became so successful that at one point we had to reduce their budget for certain services because they were getting too booked!
And here’s the best part – The number that truly shows the power of strategy:
Around 80% of their paid online enquiries are now converting into real clients.
AND
Their average cost per enquiry has reduced by 529%. Yes, you read that correctly. FIVE HUNDRED AND TWENTY-NINE PERCENT reduction in cost per enquiry! That’s the power of having the right strategy in place. It’s about making every dollar you spend on Google Ads work smarter, not harder.
Is Your Google Ad Budget Working Hard Enough for You?
If you’re a business owner, your time is your most valuable asset. You shouldn’t have to waste it chasing low-quality leads. You deserve to have a consistent and reliable pipeline of high-quality clients flowing through your business. If you are not seeing the results you want from your Google Ads, or if you’re getting clicks but not actual clients, we can help.
Let’s talk about how we can apply a purpose-driven strategy, just like what we did here for your business.