by Puzzle Media | Aug 18, 2024 | Business Strategy, Marketing Strategy
In a world where brands are now all competing for attention, the opportunity to create a truly memorable brand is more important than ever. While flashy campaigns and clever slogans may catch the eye, they can sometimes miss the mark when it comes to building lasting...
by Puzzle Media | Jan 16, 2023 | Business Strategy, Business Tools, Email Marketing, Marketing, Marketing Strategy, Marketing trends
With The “Cookie” Jar Empty, Is Email Marketing Making A Comeback? The truth is that email marketing never really left the building. Google announced the demise of 3rd party cookies in 2024, in addition to Apple’s release of mail privacy protection (MPP). Quick recap:...
by Puzzle Media | Dec 16, 2022 | Business Strategy, Marketing, Marketing Strategy, Marketing trends
As of October 2022, a staggering 4.74 billion people are global internet users. These ‘users’ include social media and those regularly using search engines such as Google. One of the key findings since the pandemic shows that being online has become an...
by Puzzle Media | Sep 15, 2022 | Business Strategy, Email Marketing, Marketing Strategy
Have you heard of touchpoints? It’s how many ‘touches’ you need to make with a prospect before they purchase from you. Some say seven, others think that number is now closer to 21. If you think about how you make your purchasing decisions, this could be true for you...
by Tina Hay | Oct 17, 2021 | Marketing Strategy
An essential part of running a successful business is having a strong marketing strategy in place. You need to position your business correctly, attract and engage potential customers and clients, and then, of course, encourage them to buy from you or at least enquire...
