Why I Keep Buying Bananas – Consumer Behaviour

Why I Keep Buying Bananas – Consumer Behaviour

What do bananas have in common with marketing?  Not an awful lot, however why I keep buying them relates to my own personal consumer behaviour and this of course has a lot in common with marketing…. Consumer Behaviour There are many aspects of consumer behaviour and...
Introduction

Introduction

Introduction Hi, I thought I should begin by introducing myself.  Here is my introduction. I’m Tina!  I have over 12 years Sales and Marketing experience, with nearly 8 years in Marketing alone.  I have worked with a number of organisations from Multinational...