by Tina Hay | May 19, 2015 | Marketing
Things to know about Online Marketing The Internet has completely changed the way companies advertise. It’s no longer profitable to put adverts in newspapers, and TV commercials don’t have the same impact they once did. Indeed, there are many more effective ways to...
by Tina Hay | May 4, 2015 | Marketing
Whatever you sell, whatever your business offers, you need to know who your customers are. You need to identify your target market. From high-end banks to the local corner shop, both have target markets. If you are setting up a business for the first time, this...
by Tina Hay | Apr 15, 2014 | Business Tools, Marketing
Measuring Marketing Correctly When we speak with clients we usually ask them what previous marketing activities they’ve undertaken and what the results were. Unfortunately the responses of ‘it worked ok’ or ‘that didn’t work at all’ don’t help us and it certainly...
by Tina Hay | Feb 17, 2014 | Business Tools, Marketing
Outsourcing is rapidly becoming one of the most common business models utilised by small and medium enterprises as well as huge companies and corporations. A few years back, freelance writing and copywriting services were the most commonly outsourced jobs. However,...
by Tina Hay | Sep 15, 2013 | Marketing
Marketing Gold Coast It’s been 3 years since I moved to the Gold Coast. Three long, sunny, happy years. Best thing we ever did. Only problem was there wasn’t an awful lot of work going around at the time (2010). So I did what many have done before me and started out...
