The power of understanding your target market

The power of understanding your target market

Know Your Target Market I talk about target market and identifying your target market time and time again, but something I haven’t really covered in a lot of detail is why it’s so important. I haven’t really covered why you need to understand who you are selling to...
Marketing 123: Audience – Message – Offer

Marketing 123: Audience – Message – Offer

Marketing can be a scary word for many small entrepreneurs. It doesn’t need to be! Follow the simple 123, to easily understand and implement marketing in your business. 1. Know Your Audience Market research, or the process of getting to know your target audience, is...
What Is Guerrilla Marketing?

What Is Guerrilla Marketing?

Effective marketing is an essential facet of any successful business. It’s responsible for getting the business in front of its target audience and drawing in new customers and clients. Which, of course, is expected to boost sales and profits. Over the years, new...
How Do I Use A Sales Funnel

How Do I Use A Sales Funnel

Have you heard the phrase ‘Sales Funnel’ lately? Are you questioning whether you need one for your business? Sales Funnels are certainly not something new, but it does feels like the phrase has experienced a new lease of life!! It’s similar to a Sales Pipeline but is...