Effective marketing is an essential facet of any successful business. It’s responsible for getting the business in front of its target audience and drawing in new customers and clients. Which, of course, is expected to boost sales and profits.
Over the years, new approaches to marketing have been developed and employed. Quite frankly, not many of them appeal to the masses. However, some have stood the test of time. Despite being utilised for decades, they have proven to be very efficient in helping businesses achieve marketing goals. One of which is guerrilla marketing.
Guerrilla Marketing
Guerrilla marketing (the term first coined by Jay Conrad Levinson in 1984) is a tactic that doesn’t rely solely on money for success. Unlike other forms of advertising (traditional mass media advertising like TV and radio commercials or print advertising, for instance). Rather, it depends on the imagination and the “unconventionalism” of the ad to attract its target market. For this reason, the success of guerrilla marketing primarily hinges on the time, effort, and creativity that are poured into coming up, polishing, and executing the campaign.
All that being said, one can consider guerrilla marketing to be a low-cost form of advertising that yields excellent results when done right. This feature by itself makes it a noteworthy endeavour. It places small businesses with limited advertising dollars in a level playing field against their bigger competition. As mentioned, marketing budgets are not the issue with this advertising approach.
As the name suggests, guerrilla marketing tactics employ maneuvers that are “guerrilla” like in nature, such as ambush interviews, raiding a place where most of the target market are converging, and other schemes which involve an element of surprise. This element is actually what makes this marketing approach very useful.
Create Strong Impressions
By employing guerrilla marketing tactics, businesses can create a stronger impression upon their target market. Thereby make themselves much more memorable. Suffice to say that guerrilla marketing brings the business closer to the masses in a deeper and more personal way. It creates that connection that many other types of advertising so often miss, which renders them ineffective.
For instance, a toothpaste brand gave out popsicles sticks shaped like a toothbrush at the end with their name on it to a partner ice cream company. At first glance, the popsicles seemed nothing out of the ordinary. However, when the consumer was done eating, they were surprised to see the toothbrush-shaped sticks. Creative guerrilla marketing like this great example, are targeted to the right audience (ice cream lovers) introduce the product at a surprising and personal level.
We can help
There are many other great examples of guerrilla marketing ads out there. With the aid of social media and the internet, small businesses will no longer have to be outshined by their bigger competitors when it comes to marketing. Contact us at Puzzle Media for more information on how you can do your Marketing.