I am addicted to instagram.
Seriously of all the social media channels, Instagram is my favourite for personal use as it has all my favourite F’s – FOOD, FASHION and FITNESS! It also provides me with great motivation and inspiration for both work and my family life.
Last year I shared a post which received a lot of likes, shares and comments from small business owners. I have shared it across my other Social Media channels and wanted to let you guys in on the action and break down these Lead Generators points into bite sized chunks. Everyone still with me?
10 Ways to Generate More Leads for your Small Business
- Website – Use your website strategically, follow Google guidelines, create content to help organic rankings, generate prospect data and make sure your website is working for your business.
- Social Media – Choose the right channels for your small business and watch your prospect bases grow, grow, grow! Utilise this data correctly and it could greatly benefit your small business.
- Sales Calls – We all know how irritating telemarketing can be, however when you call clients and prospects, then use it a ‘Research Call’ adding a ‘Please is it ok to keep in touch and from time to time we’ll send some specials through… ‘ Try it as a lead generator and see what you think..
- Emails – Emails are a great way of communicating, but also good for sending information to clients. The mistake people make is sending an email and then not following up. Make sure you are following up on emails with a telephone call to keep the conversation going.
- Newsletters – A regular newsletter keeps clients informed of who you are, what you are doing and any important information they need to be aware of. Regular contact will keep your business at the forefront of their mind.
- Events – Hold an event, host an event, attend an event. All options provide the opportunity for generating leads. No matter what your business, there is always something you can organise or become involved with.
- Webinars – Educate your prospects through providing webinars. They work as great lead generators when set up and used strategically.
- eBooks – Creating and producing an eBook is a small expense to your business. Use this to generate leads from genuine prospects who want to learn more about your products, services or industry.
- Direct Mail – There is a lot that can be said for traditional mail. As with all of the above – FOLLOW UP. No follow up with result in fewer leads generated.
- Networking – If you’re not networking as part of your business, then start today. Each event should be generating you hundreds of leads, not only from the people you meet, but from their contacts too.
Generating leads doesn’t have to be costly. The above are a very small selection of lead generators you can use for your small business, however the truth is, there are so many ways. The important thing is that you are doing something to generate leads for your business. If you have any questions, please do not hesitate in contact us.