Are you having trouble grabbing your audience’s attention on social media? Don’t worry, we’ve got you covered! Creating engaging short-form videos for your brand and business might seem challenging, but with these helpful tips, you’ll be a content pro in no time.
6 Easy Ways To Create Engaging Short-Form Videos
Start with Impact
We all know that first impressions count, which means the few seconds of your video are crucial. This is when your audience decides to keep watching or keep scrolling! Ensure you begin with something captivating to capture the viewer’s attention whether that’s good video footage, a thought provoking question or fun fact.
Keep it Short
It is recommended that the video be between 15 and 60 seconds long. Studies have shown that the average attention span of a social media user when watching videos is 8 seconds. If the video exceeds this timeframe, your audience will likely lose interest. Keep your message concise and straightforward, and remember that your aim is not necessarily to narrate your brand’s entire story but to give the audience a glimpse of your story that is fascinating enough to arouse curiosity.
Tell a Story
Storytelling is a powerful tool that effectively engages audiences and builds emotional connections. Incorporating a narrative or story in short-form videos can enhance content and make a lasting impact. Whether showcasing a product, providing a behind the scenes look, or delivering a quick tutorial, having a storyline can captivate your audience.
Use High-Quality Visuals
High-quality visuals are essential for any video content. Make sure that your videos contain content and images that are clear, sharp, visually attractive, and align with your brand. Consider using a high quality camera or hiring a professional videographer for the top end finish.
Make it Interactive
Encourage likes, comments, and shares, or prompt your audience to take action after watching your video. Injecting humour can also keep your audience engaged. With so much content being shared daily, it is important to keep your videos fresh. This could involve trying out new styles, introducing innovative ideas, and consistently updating your content to keep it relevant and captivating.
Add Music
Incorporating music into your video can enhance its appeal and captivate viewers. Choose music that aligns with the theme of your video. Platforms such as Facebook, Instagram and TikTok offer a wide range of free music or songs in different genres, so take your pick!
The Vital Role of Creating Engaging Short-Form Videos in Business Success
Creating and sharing engaging short-form videos can be a worthwhile investment for businesses. With 73% of consumers watching short-form videos to learn about a product or service, use this opportunity to capture your audience’s attention and help increase engagement and potential conversion.
By combining creativity, clear messaging, high-quality visuals, and compelling calls to action, businesses can establish a deeper connection with their audience, enhance their online presence, and ultimately improve their bottom line with short-form videos. The advantages are evident – short-form videos are a fantastic tool every business should consider.
Feel free to reach out if you need help creating a strategy for using short-form videos on your Social Media.
