by Tina Hay | May 27, 2020 | Facebook Ads, Google Ads, Marketing Strategy
Have you ever visited a website and then seen ads for the brand in your Facebook feed or another website? Yes, the Internet can follow you around thanks to tools like Facebook Ads retargeting and Google Ads remarketing! How does it work? When a person visits a...
by Tina Hay | May 12, 2020 | Business Strategy, Marketing
COVID-19 not only became a global health crisis but it also dramatically impacted businesses in unprecedented ways. Sales and revenue dropped fast as a result of lockdowns and social distancing orders. Implementing a post-COVID-19 business recovery plan will be a...
by Tina Hay | May 1, 2020 | Facebook Ads, Social Media Marketing
Facebook is STILL the world’s largest social media network, and its reach is still massive. It is for this reason that advertising on Facebook is a winner for many businesses! A crucial factor in your success as an advertiser is to know how to set up Facebook...
by Tina Hay | Apr 19, 2020 | Business Strategy
The COVID-19 pandemic has certainly shaken businesses not just in Australia but globally. It has been particularly rough on many small to medium-sized enterprises (SME) with some forced to close their doors temporarily. In this blog, we discuss how your business can...
by Tina Hay | Mar 25, 2020 | Facebook Ads, Facebook Marketing
It’s easy to get caught up in campaign structures and technical details. Yet, in today’s social media advertising, the main driver of performance is creatives (ad photos and videos). With Meta’s advanced AI, old algorithm hacks no longer apply. Now, your creative is...
by Tina Hay | Mar 24, 2020 | Business Tools
Most of the world is now working from home, which is something here at Puzzle Media we’ve done on and off since 2010. Today, we’re sharing the remote work tools we use to manage our clients, projects and teams. Majority of these tools have free and paid...
by Tina Hay | Mar 12, 2020 | Google Ads
When it comes to online advertising, Google Ads are up there, but what is the difference between Google Search Ads and Google Display Ads? Good question and we’re here to explain. Google Search Ads and Display Ads – The Main Difference Google Search Ads...
by Tina Hay | Feb 17, 2020 | Facebook Ads
Facebook is an excellent platform to run ad campaigns for your business. With its massive reach and constant updates to make their advertising tools and features better, it’s a necessity for modern-day businesses. To create great Facebook ads that convert, you need a...
by Tina Hay | Feb 3, 2020 | Google Reviews, Marketing Strategy
Back in the day, we relied on the recommendations of friends and family before using a service of purchasing a product. Today, we live in a culture that’s run on online reviews. 90% of customers say that online reviews influence their purchasing decision. This...
by Tina Hay | Jan 28, 2020 | Facebook Ads
Amongst all the social media platforms, Facebook hands-down remains the biggest. With more than 2 billion users around the world and 15 million in Australia alone, it makes sense to drive business opportunities using Facebook. Creating a Facebook Ad Sales Funnel can...
