Content Marketing Ideas For Small Business

Content Marketing Ideas For Small Business

Content Marketing Ideas for Small Business You wanted a blog. Everyone said it was an essential tool for marketing your business. But no one mentioned what a chore it can be to keep up to date, to continually think up new content marketing ideas for your small...
Marketing 123: Audience – Message – Offer

Marketing 123: Audience – Message – Offer

Marketing can be a scary word for many small entrepreneurs. It doesn’t need to be! Follow the simple 123, to easily understand and implement marketing in your business. 1. Know Your Audience Market research, or the process of getting to know your target audience, is...
Email subject lines that work and why.

Email subject lines that work and why.

Expert Tips for Effective Email Subject Lines Email subject lines play a very important role in getting your emails opened. Presently, they are responsible for catching your audience’s attention, piquing their interest, and making them click to open your email. If...
Social Media Strategy – Platforms

Social Media Strategy – Platforms

Social Media has become a part of our everyday lives, whether we choose to participate or not. If you are a business owner wishing to learn more about Social Media, then you’ve come to the right place! With so many different platforms, it’s overwhelming deciding which...
Turning Your Content into Sales Copy

Turning Your Content into Sales Copy

It’s all about Content Marketing these days. Writing blog posts, sending newsletters, Social Media and everything else. However, are you converting your content into sales and enquiries? There is no doubt that blog content and sales copy are two different things....
Showing Your True Colours In Business

Showing Your True Colours In Business

I have a confession to make. Last week, I was challenged in the technology department. I’m usually pretty good at figuring tech problems out, but last week, it didn’t happen. My true business colours started to crumble. Firstly, both my websites went down. Probably...
Website Copy Writing – How to perfect it

Website Copy Writing – How to perfect it

Back in early 2014, my Copywriter Brisbane and I wrote an article on Top 10 Tips for Copy Writing – you can read the original post here. Copy Writing for Marketing As with the majority of areas in Marketing, particularly online, the rules change often. I wanted to...