by Tina Hay | Oct 5, 2012 | Business Tools, Marketing
Marketing or Business Plan? Business Plans and Marketing Plans sound the same, but there is a difference and if you plan correctly you will benefit from the results. A business plan lays out objectives and how these will be met. It should be assessed on a monthly,...
by Tina Hay | Sep 18, 2012 | Copywriting, Marketing
Blog Writing Creating a good blog can make a big difference to your business. It’s a great way of connecting with your customers and clients and can also help increase your google rankings and SEO. If you’re interested in writing a blog, then these tips for blog...
by Tina Hay | Sep 14, 2012 | Marketing, Marketing Strategy
Targeted Marketing Would you like to approach your ideal customers with a creative and message they relate to along with an offer that appeals to them? Of course you would! Through the use of carefully targeted marketing, you can achieve this. Although Direct Mail...
by Tina Hay | Sep 14, 2012 | Marketing
What is the real value of networking? Well in dollar value it’s hard to put a price to. However, as a local business owner it should definitely be an activity you include in your marketing plan. Local networking events are full of local business owners wishing to...
by Tina Hay | Aug 27, 2012 | Marketing
Since moving to the Gold Coast, from Sydney, people often ask me which place I prefer. From a lifestyle perspective, without a doubt, for me, the Gold Coast has it all and as a business owner, it’s pretty good too. The benefits of running a business on the Gold Coast...
by Tina Hay | Aug 21, 2012 | Marketing, Social Media Marketing
What NOT to do on Social Media A couple of weeks ago, I came across an interesting situation on a company’s Facebook page, that really surprised me. It was on Tupperware Australia and New Zealand’s site and was added by a Tupperware Facebook administrator. The short...
by Tina Hay | Jul 30, 2012 | Business Strategy, Marketing
Ask the Experts If you’re a small business owner, you may require assistance with certain aspects of your business. It could be that you’re a Sales demon, but having problems obtaining leads. On the other hand you’re great at running your business, but unsure how to...
by Tina Hay | Jul 30, 2012 | Business Tools, Marketing
Do you use business cards in your organisation? Most companies still use them and if you are a business owner you should definitely think about having them. Business Cards can sometimes be the first impression people have of your company. Therefore they should reflect...
by Tina Hay | Jul 30, 2012 | Marketing, Puzzle Update
Wow! What a fabulous start the Olympic Games 2012! London opened the Olympic Games with a spectacular display of the country’s past and present. It was done using an array of technology, music and lighting. With over 3 billion people tuning in to watch, the £27...
by Tina Hay | Jul 30, 2012 | Business Tools, Marketing
Radio Advertising My local radio station is currently running a campaign slamming online marketing and websites, saying that people don’t relate to a brand well through this. They are instead promoting radio advertising, surprise, surprise! I find this kind of...
