Continuing with our sales funnel blog series, let’s talk about how to launch your sales funnel. A Sales Funnel is a step by step process that allows you to take a potential customer closer to your offer by guiding them through a set of marketing techniques. This stage of the funnel is the middle leading up to the end part where they decide to buy.
Here’s How to Launch your Sales Funnel in 3 Easy Steps
1. Create An Enticing Landing Page
After capturing the attention of a potential customer, send them to your landing page. It appears after clicking on an ad, a marketing promotion or a search result. Ideally, a landing page is a designated page either on your website or a standalone microsite.
As an extension of the initial “Attract” marketing strategies, your landing page needs to:
- Provide further information about your offer
- Show your point of difference
- Give your prospect a series of quick wins
- Get them to take action – either to provide their contact information or to make a purchase.
Landing Page Copy
A landing page needs to help your audience quickly connect with your message, get the information they need about you and your services to make the decision to contact you or purchase from you. Keeping the landing copy page simple and to the point will help potential customers to make their decision faster. Within the landing page copy include:
- Call to action buttons throughout your landing page
- Your point of difference
- Information on your product or service
- Points to get your point across quickly
- Testimonials
- Frequently asked questions
Lead Magnet
Lead magnets provide a valuable tool or resource to a potential customer in exchange for an email address that you can use for further marketing. Consider it as an initial soft-sell or a sneak peek into what you offer.
Choose the right lead magnet that appeals to your target market (e.g. a free guide, report, workshop, masterclass, special discount offer or a free call with one of your team). For example, if your customer needs more information about your product, send them to lead magnets such as e-books or a free consult call.
2. Link Up Your Landing Page To Your Database
Capture the lead magnet details in your database or email marketing tool. This will enable you to market to them further and progress them through your sales funnel.
3. Create an Email Marketing Campaign
The next logical step in the sales funnel is creating an email campaign. It is an essential part of how to launch your sales funnel because it builds a relationship with a prospect over time.
It is best to send a follow-up email or ideally a series of emails to entice people to stay connected and actively engaged. This will ensure that you will still be in their radar.
Do you have questions about how to launch your sales funnel?
Feel free to book in a FREE 30-minute consult. We’d be glad to help.
Related Articles:
What Is A Sales Funnel And Why You Need One
Tools For Creating A Sales Funnel That Can Boost Your Sales