by Tina Hay | Nov 5, 2012 | Business Strategy, Business Tools, Marketing
Customer Worth Knowing what an average customer spends is very different to understanding what they are worth in terms of Lifetime Value. Understanding Lifetime Value can help you understand customer behaviour can help with retention and allows you to spend more of...
by Tina Hay | Sep 14, 2012 | Marketing, Marketing Strategy
Targeted Marketing Would you like to approach your ideal customers with a creative and message they relate to along with an offer that appeals to them? Of course you would! Through the use of carefully targeted marketing, you can achieve this. Although Direct Mail...