If you’re a business owner, chances are you’re always interested in ways to generate more clients and customers. The good news is that it’s never been easier to do this online, regardless of the size of your marketing budget. You can adopt a do-it-yourself (DIY) approach and/or work with a strategic marketing partner like Puzzle Media to help you. With the right strategies and the correct allocation of your marketing budget, you can build your brand and consistently attract more clients online.
Ways to Generate Clients and Customers Online: DIY Approaches
1. Use Social Media: Free Exposure for Every Scroll
Social Media offers a variety of marketing opportunities to promote your business, connect with potential clients and customers and build trust.
Tips:
- Start with the platforms your clients and customers use. For most service-based businesses, Facebook and Instagram remain effective, while for others, Pinterest and TikTok are better suited. LinkedIn can provide better results for B2B services.
- Post consistently. Use a mix of educational and promotional content. Present your content in various ways – from short-form videos, static images, and carousels, the possibilities are endless.
- Stay current with social media. AND don’t feel obligated to implement every new trend that comes along. Select strategies that showcase your authenticity to your brand and share content that resonates with your target audience.
- Utilise a combination of SEO friendly keywords. Use your keywords as part of your content and in relevant hashtags to enhance visibility.
- Engage with your audience. Reply to comments and direct messages (DMs), and engage with other local businesses to help recognition, trust and community.
2. Email Marketing: The Highest ROI Channel
Email marketing consistently delivers the highest return on investment among digital marketing channels. Depending on the platform you use and email list size, it can be a cost-effective way to keep your business front of mind in your existing and potential clients’ minds, so keep sending out those newsletters!
Tips:
- Build your subscriber list by offering valuable resources, such as free guides or checklists, through your website.
- Segment your list based on industry, company size, or specific interests to deliver highly relevant content. A focused email to 50 ideal prospects will generate more leads than a generic blast to 5,000 contacts.
- Send a regular (but not spammy) email newsletter. Keep your communications helpful and insightful rather than overtly promotional.
3. Google Business Profile: Your Free Online Shopfront
If you do not have a Google Business Profile, you’re missing out. Being visible on Google (the biggest search engine in the world) is one of the many ways to generate clients and customers online without spending much. In this case, it’s even free!
Tips:
- Claim and fully complete your listing.
- Post updates, offers, and photos regularly to keep your audience engaged.
- Respond to reviews that people leave on your profile.
When people in the Gold Coast search for your service, a well-optimised Google Business Profile makes all the difference.
Beyond the DIY Marketing Approach
Many of our Gold Coast small businesses come to us after they have started with a DIY digital marketing plan, and you may have one too. You might post occasionally on social media, send sporadic emails to clients, or dabble in blog writing when business slows down. However, with a more cohesive strategy and specialised knowledge, the results of your marketing efforts can significantly improve! Additionally, implementing these plans yourself can consume valuable time that could be spent growing your business.
If you want to complement DIY marketing strategies (and your budget allows you to), you can engage the services of a marketing strategic partner like Puzzle Media.
Generating Clients and Customers Online With a More Strategic Approach
At Puzzle Media, we help Gold Coast businesses turn their authentic voice into a powerful marketing strategy that attracts the right clients and customers. We don’t do one-size-fits-all solutions! We take the time to understand your business, values, and ideal audience so we can create a tailored digital marketing plan to help you grow online. Here’s how we can help:
4. Marketing Strategy
A clear and tailored marketing strategy is what connects your business to the right customers. It helps you stand out and ensures your message reaches the people who need your product or service most on the platforms they use and in a tone that resonates with them. Rather than wasting time and budget on guesswork, a clear strategy provides focus, consistency, and measurable results
5. Paid Social Media Advertising (aka Facebook, Instagram, Meta, LinkedIn and YouTube Advertising)
If you want to build a system that drives more enquiries and consistent new customers and clients to your business, then our Social Media Paid Advertising Service helps you do exactly that. The goal is to put your business in front of people who are more likely to be interested in your services. We create ad campaigns that connect with your ideal clients, helping them see the value of your services even before they realise they need them. You will receive real returns on your ad investments.
6. Google Ads Management
Be there when your potential clients are searching. We create targeted Google Ads that appear at the critical moment when potential clients are actively seeking solutions. We ensure they find your business first.
With our Google Ads management service, we create smart, data-driven campaigns that convert. With expert keyword targeting, compelling ad copy, and ongoing optimisation, we maximise your return on every advertising dollar. Whether your goal is generating leads, boosting sales, or increasing website traffic, the right ads can help put your business in front of the right people at the right time.
7. SEO (Search Engine Optimisation) Management
Want to show up in search results? We write SEO-optimised blogs and content that help your site appear on the first pages of search engines like Google while still sounding like you. No robotic tone, just smart, helpful content that your audience resonates with and finds helpful.
Yes, search engine optimisation (SEO) might sound technical and overwhelming, but that’s where our SEO specialists step in. We take the guesswork out of SEO by handling everything from optimising your website content with the right keywords and writing blogs that speak with your audience to building quality backlinks.
Our team understands exactly what Google looks for and applies proven techniques to help your website improve its ranking. With Puzzle Media’s SEO Management Services, you’ll attract more of your target audience and eventually turn them into clients and customers.
8. Email Marketing
Newsletters work if done right! Sending them regularly keeps your business top of mind for potential customers, building familiarity and trust over time. They’re a powerful way to provide value, share updates, and showcase your expertise, all while gently guiding your audience toward taking action.
Our copywriting team can write email content for your business that nurtures relationships, provides value, and moves prospects through your sales funnel. From strategy and writing emails to sending them out, we manage it all.
Generating Clients and Customers Online: DIY Approach or Partnering With A Digital Marketing Team?
The answer is that both can help. It’s just about what suits your business best. A DIY marketing strategy can be a great starting point for business owners who want to stay hands-on and work within a smaller budget. It allows you to test ideas, learn what works, and maintain control over your brand’s message.
On the other hand, working with an experienced marketing strategic partner like Puzzle Media can take your efforts to the next level by providing expert insights, tailored strategies, and consistent execution that drives better results. Whether you’re just getting started or ready to scale, there’s a solution that fits your business, goals, and budget.
If you need help attracting clients and customers online and getting more enquiries and bookings for your business, we’re here. Please connect with us to book a strategy session.